Amy Reynolds, Founder of UP! Organics has her B.S. in Nutrition and has worked in the health and natural products industry for 25 years. Her passions are photography, reading, writing, cycling, rock climbing, surfing, being in nature and making things with natural ingredients whether that be skin care or food. Amy was a Peace Corps Volunteer in Honduras and has lived and worked all over the world. Her main passion is to always be engaging in activities that further her own personal growth or that help others in some way that they need.
Ruth Mince. Ruth has more than 50 years business experience and is a wealth of sUPport and knowledge. Ruth is inspiring in her business acumen. Plus she’s met Elvis two or three times—so that makes her almost famous!Dr. Ceci Zuniga, RYT has her PhD in Psychology and has embraced both Eastern and Western philosophy regarding mental and physical health. Ceci facilitates powerfully healing Shamanic journeys and her passion for clean skin care and a non-toxic work and home environment have made her fall in love with UP!
Austin native, Juston Street, has had an exciting 27-year journey on this earth thus far. His early adult path led him into the sports arena playing collegiate and then professional baseball in the position of pitcher. Following a passion for the arts, Juston transitioned to a career in Stage and Film acting. He currently lives anywhere between Los Angeles, Austin, New Orleans and the moon, and earth--wherever the sun is shining--in gratitude and appreciation for every moment of Togetherness, Joy, Peace, and Love we all get to share while we are here!
Melanie Freeman, AKA, “MC Free” is the company spokesperson and model. Mel is also on the Board of Directors. Mel is a yoga instructor at Black Swan Yoga in Austin, Texas and moonlights as our marketing and PR liaison. Mel is committed to personal growth and clean skin care. Mel is an inspiration to all of us and has the self-introspection that we may all want to aspire to. Melanie brings light to all of those who know her and we are fortunate to have such a beautiful person—inside and out—to be part of our company.