• To provide effective, beautiful and clean skin care products for the consumers who value healthy ingredients and who want to have a reliable and safe resource for products that don't bleach the coral reef and that are non-toxic to the environment.
• To offer well-researched educational and informational resources to the public in order to enhance their knowledge of skin care ingredients and the known health effects so that they may make informed choices for themselves and their families.
• To engage in win/win business partnerships with vendors and customers so we may offer you a safe and transparent place to find the goods you need and want for your natural lifestyle.

UP! is sustainable and effective skin care for extreme athletes, horsewomen, cowboys, nurses, doctors, truckers, construction workers, mechanics, rock climbers, children, teens, desk jockies, couch potatoes…you name it. UP! is so friendly that it can be used on diaper rash, dog pads, bridle rash, hot spots, cuts, burns and bruises of all kinds. Chapped lips, tissue nose, cracked cuticles, rough feet, callouses (will make them healthy, not soft, good for climbers and runners). Any and all chronic skin issues will probably love UP! Just get UP! and see for yourself. UP! is always kid & animal friendly, non-toxic, biodegradable and won’t bleach the coral reef.